Stupid English: New & Improved
This is a start of a new rant/ramble that I will do here. I’m still working on what this will be called but I am looking forward to vent about stupid sayings and words that far far too many people use. I’m going to start with one of my pet hates and the one gimmicky sales pitch that pisses me off the most.
New and Improved
Used all the time in advertising to promote a product that has replaced an old product. Now here is my gripe.
If an item is Improved that would mean the old item has had modifications but it is still the original item, therefor not NEW!
If the item is New it is no longer the original item and therefore it cant be improved as it is a different entity altogether.
Bloody simple yeah? Apparently not.
Advertisers use this phrase all the time and people eat it up all the time.
All I ask, just stop and think about it.
January 4, 2009 at 6:43 pm
lol
January 6, 2009 at 3:29 pm
Sorry I dont agree. For example a laptop. All brands bring out new models all the time, every 6 months. So they have an old model, they replace it with a new model but improve the design and usability from what they have learned from the old one. New and Improved!
January 6, 2009 at 4:49 pm
Delta…you just said it yourself. It is a New model…REPLACING the old model. You can only improve on an existing item.
Making an item from scratch, as is your 6 monthly laptop, makes it a new separate entity to the old item.
To be improved, the old laptop would have to be released with and added function but as the same model.
Your example helps my case because it is a new model not the same model with improvements.
January 7, 2009 at 9:36 pm
but I’ve seen laptops for example that are the same model number but a different variant, using the same casing. Like the SZ Model Sony. that model has been around for a long time, but new versions of it come out every 6 months. so its am improvement on an old design, but they look the same.
is that clearer? lol