Prime TV Australia….where do I start?
Prime win the rights to the broadcasting of the Olympics. Well done.
But what do you do with it?
You provide the worst coverage EVER of the olympics. You jump from sport to sport every 5 mins, you put 5-8 long adverts through events and you reply the same fricking swim 4-5 times a day!
Starters, if you wanted to watch a certain event, you could not watch Prime because they will not provide a days schedule of events that they will be broadcasting….oh but they do say “coming up next” which actually means in the next 2-3 hours!
If you are watching the basketball or really anything else and there is a swimming match on, well your fucked. Swimming will interupt your viewing. Annoying specially if its just for the bloody medal ceremony.
Apparantly when Prime won the rights to broadcast the Olympics, they really meant they won the right to show swimming, swimming, swimming oh and swimming. Guess what? There is a crap load of other events running and they too have Aussies competeting.
The adverts! Well you could be, as I was, watching the Opals play , think it was Serbia, and the Opals were ahead by 10, suddenly a string of ads were thrown into our face. Finally they finish only to find Serbia was suddenly 7 points in front! WTF!?!?
Now we live in the age of digital TV, bringing us the wonders of HD and extra channels. Prime TV has many channels…STd, HD, View 1, View 2 and View 3. The olympics would be the perfect opportunity to uterlise this wonder of technology. They could have their favourite, the swimming on SD, maybe the equestrian on HD, throw the shooting on View 1, Handball on View 2 and another event (or even regular TV viewing) on View 3.
But no. In their wisdom they have the same thing on all channels. Idiots. This is the one chance you have in 4 years to prove you are the leading sports broadcaster. You are just shit.
And then to top it off!
Last Sunday, the broadcast of the olympics was interrupted to broadcast the contractual viewing of the AFL. I rejoiced! I got to see my AFL for the day. It was a terrible match but that’s not the point.
Now there were some cocknockers out there who were outraged that the olympics were taken off to show the AFL. “How dare you ruin my 14hrs coverage by showing 3hrs of footy!” And they did complain loudly to Prime.
So what did Prime do boys and girls? Did they stick to their AFL broadcast contract?
NO. They have removed the telecast of this Sunday’s AFL match so we can watch more olympics! Ok so you caved to the whingy bitches, weak just weak.
So of course Prime relinquished the match to the other Free-to-Air broadcaster, TEN so we can still see the game, right?
NO. They gave it to Fox so only if you have pay tv or are at the pub, do you get to see the contracted telecast AFL game. That is just fucked.
AND of course it would have been the North Melbourne game.
This has easily been the worst broadcast I have ever seen of an olympic games.
If you want to watch more than just 3 events of the olympics, switch to SBS. There you will actually see that there actually are more than 2 countries competing and surprisingly, not every sport involves a pool!



